Currently, global environmental pollution such as marine plastic waste is becoming a serious problem. Not only in Japan but Governments, municipalities and companies around the world are working together to solve it.
Under such situations, Kodansha, with the cooperation of the Ministry of the Environment, is delivering the free animation to tell the importance of Japanese "Mottainai" = 4R (Reuse, Reduce, Recycle, Respect) to children around the world.
Four popular picture books from "Mottainai Grandma" series are animated and delivered in six languages (Japanese, English, French, Spanish, Chinese, Hindi).
In 2020, through spreading the heart of “MOTTAINAI” to people around the world, we want to contribute to the development of a sustainable society.
In this making of animation, non profit organization called AEPW (Alliance to End Plastic Waste) which has activity to reduce waste plastic supported us.
Also the following companies who supported this project will cooperate on promotion of the animation.
(ABC order)
ANA HOLDINGS INC.
Coca-Cola(Japan)Company, Limited
Dai Nippon Printing Co., Ltd.
Procter & Gamble Japan K.K.
SEVEN-ELEVEN JAPAN CO.,LTD.
TOKYO BROADCASTING SYSTEM HOLDINGS, INC.
TOTO Ltd.
"Mottainai Grandma" looks very funky and cheerful. She is my ideal grandma. This is an era where things are abundant, so you might not think about "mottainai". Mothers and fathers should also see this story, not just to say "mottainai" to scold the children, but to understand why something is "mottainai". I hope they will understand that there is a good reason.